Case Study: Retreat Here—Content Marketing Strategy


Wellness retreat marketing strategy and SEO content deliver results

Retreat Here

Retreat Here is well known in the yoga community for hosting weekend yoga retreats and other events for women across Australia, as well as in Europe, Bali and Fiji. Retreat Here’s founders are passionate about providing their customers with immersive and well-balanced experiences designed to nourish mind, body and soul. All retreats and customised group events are designed for women in need of rest and rejuvenation, and are always combined with nourishing produce, local activities and social connection. All inclusions are sourced from within the local community, including wineries, accommodation venues, chefs and activity providers, and carefully selected for unforgettable guest experiences that also showcase what the region has to offer.

The brief: What Retreat Here needed

Retreat Here approached Mankind Digital for assistance with developing an effective content marketing strategy that would improve website visibility and visitation, attracting a greater number of people to the website with the aim of achieving a 100% booking rate for all retreats and local events. The company was also looking for a simple and efficient way to develop and manage their social media campaigns and website content, so they could spend more time concentrating on their clients and business strategy.

Our solution for Retreat Here

Before designing a tailored solution, we first focussed on Retreat Here’s overarching digital marketing strategy and developed an understanding of their unique customer profiles. 

We created a personalised and strategic social media content framework with clearly identified stages and marketing deliverables to help Retreat Here reach its longer-term business goals on social media. This allowed the company to easily implement and maintain its marketing plan, including an ongoing social media campaign.

We then audited their website and prepared an SEO content strategy focussed on improving the website’s overall visibility on search engines, along with targeting the keywords and experiences potential new customers were looking for. From here, we recommended SEO blog article topics and developed SEO copywriting briefs to assist Retreat Here with crafting new website content optimised for both people and search engines.

Key strategies

Our multi-faceted approach to developing a marketing plan for Retreat Here encompassed a range of strategies requiring specialised skills and knowledge in marketing and promoting wellness tourism. These included:

  • Recommending key digital marketing channels, tactics and deliverables
  • Understanding ideal customer personas and behavioural preferences
  • Developing a personalised strategic framework targeting the ideal customer
  • Designing social media content pillars and scheduling templates
  • Preparing an SEO content audit and strategy to optimise the Retreat Here website
  • Identifying blog article topics with specific information potential customers are seeking
  • Developing SEO copywriting briefs to guide content creation

The results of implementing a customised content marketing plan

Retreats and group activities offered by Retreat Here now consistently have a 100% booking rate. New international yoga retreats and group experiences are booked out well before the event and in most cases, there is a waiting list. The organisation has also received national media coverage in print, online and on TV.  

The ongoing work we are doing helps the owners with their marketing direction by keeping their website and content marketing strategy focused on delivering value for their customers. The content pillars designed for social media and our SEO copywriting guidelines provide Retreat Here with a simple and effective framework so they can continue to produce content that resonates with their target audience.

Results and statistics

All Retreats Fully Booked

Increased Website Traffic

Improved Online Engagement

More Consistent Content

Services we provided

The approach Mankind Digital took with Retreat Here required across-the-board expertise in areas ranging from designing and delivering workshops, to website user experience analysis and developing an SEO content strategy. Key services we provided to complete this project included:

  • Website analysis
  • SEO and social media content strategy
  • SEO copywriting guidelines and templates
  • Marketing strategy workshop facilitation
  • Marketing coaching

Project duration

We have been working with Retreat Here since February 2021. Our work includes social media content strategy, website content analysis and appraisal, SEO content strategy and marketing coaching. We continue to recommend content updates and a personalised content marketing plan that empowers Retreat Here to implement and maintain a strong ongoing digital presence. 

  • Social media project delivery: 4 weeks
  • SEO content audit and strategy delivery: 6 weeks

“Our experience with Mankind Digital has been nothing short of exceptional! Keeley, in particular, has demonstrated a high level of professionalism and dedication. She goes above and beyond to ensure every recommendation for our business aligns perfectly with our needs. We loved the Marketing Discovery workshops in particular. They were an absolute game changer for Retreat Here. Keeley helped us to dive deeper into our customer personas, which gave us valuable insights as to how to create our marketing strategy. Keeley's guidance on SEO copywriting was also amazing, and we're using her templates all the time. They are a massive help to structure the articles, and to write content that resonate with our audience. Social media for our business, as well as marketing our retreats no longer feels overwhelming. Highly recommend Mankind Digital. Thank you Keeley and team!”

Sabijn L.


Attract new customers with content marketing

Developing an easy-to-implement social media strategy and SEO content to target their ideal customers was a game changer for Retreat Here. After investing time in understanding Retreat Here’s business direction, and identifying the characteristics of the customers they wanted to attract, Mankind Digital developed a framework that gave Retreat Here the content marketing tools they needed to improve their online presence and sell out their events. 

Identifying your ideal customer and key audiences along with their needs is key to developing impactful content that will help you attract and retain loyal customers. Contact us today and learn how we can help you develop a personalised tourism marketing strategy with targeted content that will resonate with your ideal customers.