Case Study: Spacemaker—Website & Digital Strategy


How content marketing and SEO deliver quality leads and new clients

Spacemaker Home Extensions

Spacemaker Home Extensions are one of Victoria’s premium custom-home builders with an emphasis on using sustainable, energy-efficient practices and passive design principles in their projects. The company has been renovating and extending homes in Melbourne’s most elite suburbs since 1969, and has won numerous industry awards. 

We are proud to partner with businesses that are passionate about incorporating sustainability and environmental principles into our everyday lives and homes.

The brief: What Spacemaker Home Extensions needed

When Spacemaker Home Extensions contacted us for assistance, they were seeking improved website visibility and a targeted campaign to attract more clients who were seeking the premium home extension and renovation services this multi-award-winning company provides. They wanted a professional digital marketing plan that reflected the quality of their workmanship in order to attract new customers and build customer loyalty through repeat business and referrals. They also needed assistance with setting up and managing their ongoing SEO and organic social media strategies for continued business growth. 

Our strategies for Spacemaker Home Extensions

In close consultation with Spacemaker Home Extensions, we developed a comprehensive digital marketing strategy to elevate their online profile and attract more of the quality customers they were seeking.

Our core strategy was to position Spacemaker Home Extensions as a premium brand across all online channels. This aligns with the quality of the homes they design and build for their clients, and the many industry awards they have won. We have been working with Spacemaker since 2021 to improve their digital footprint and brand presence with a new website, digital marketing strategy, social media marketing, graphic design, search engine optimisation (SEO), reporting, website audits and website user experience analysis.

We migrated the previous website, which was built on a custom CMS, to WordPress to allow for improved SEO performance and ongoing management, whilst upgrading all existing content and adding new pages. Content for a new blog section, press and media listings, new project bios, new testimonials, new awards and new services was written and added. 

Our ongoing SEO and content marketing program supports Spacemaker in maintaining and increasing visibility of their website within search engines. We target specific sets of keywords that promote their core service offering, develop optimised content for the website and write information and inspirational blog articles that position the brand as an authority in the home building industry in Victoria. We also manage a content outreach strategy between Spacemaker and their premium partners, providing them with guest blog services and a link marketing strategy.

Some examples of SEO blog articles we have developed for Spacemaker include:

We are also responsible for continuing to manage Spacemaker’s organic social media strategy, including copywriting, graphic design and post scheduling for their Instagram and Facebook pages. We create content specifically designed and written for Spacemaker’s core target audiences and collaborate with partners and suppliers to develop cross-promotional content that can be shared across multiple profiles for extended reach and visibility.

The results of our SEO strategy and social media campaign

Since we commenced managing the Spacemaker Home Extensions website, SEO and organic social media strategy, the business has attracted more of their ideal customers and increased their portfolio of high-end home improvement projects across Melbourne. Their Instagram following has increased by more than 100% without an advertising budget to support its growth, and their website maintains strong visibility in search engines for the keywords we are targeting.

The results in the first 4 months:

Contact Form Enquiries +63%

Visits from Social Media +76%

Brochure Downloads +10%

Instagram Following +17%

Services we provided

Our solution for Spacemaker Home Extensions involved a diverse range of content marketing services, which required specific skill sets in SEO and social media marketing. Key services include:

  • Brand positioning to target relevant potential customers
  • Comprehensive content marketing strategy for online platforms
  • SEO strategy and search engine optimisation management 
  • Optimisation of existing and new content for search engine visibility
  • Website copy and blog article development
  • Social media marketing strategy, copywriting, graphic design and scheduling
  • Ongoing social media campaign management
  • Managing a program of collaborations with partners and suppliers

Project duration

We have been continually working with Spacemaker Home Extensions to support them with their SEO strategy and social media marketing since 2021. In this time, we have also helped them to develop and launch a new website and support them with other marketing tactics when requested. 

  • Project timeline: 3 years and ongoing

“Hi Keeley, I just wanted to say a big thank you for all the great work Mankind Digital has provided to Spacemaker. In the time we have been partnered with Mankind Digital our website and SEO performance has increased with enquiries beyond our expectations. We have seen a substantial improvement in both enquiry quality and quantity, which is just what we had hoped for when we started our campaign together.

The increase in social media performance as a direct result of your hard work has been fantastic too. We frequently receive comments from customers who have found us through Instagram and contacted our office. Others have found us through our Google search, driven by our strong SEO campaign. Consistently, the comments we hear from our customers is how professional they found these platforms, which in turn encouraged them to contact us.

Keeley, as you are aware, providing a professional campaign that reflected Spacemaker's quality product with all our marketing, was a big requirement for me. This is why I engaged you and Mankind Digital. I can honestly say, we have been thrilled with our decision to partner with you and we look forward to more fantastic results in the many years to come.

Keep up the great work Keeley!”

Tim H.


How content marketing strategy leads to business growth

Positioning multi-award-winning Spacemaker Home Extensions as a premium brand for home improvements, backed up by SEO strategy, optimised website content and a strong social media presence, led to accelerated business growth. With their enhanced online visibility continuing to attract higher numbers of quality leads and clients, the company is thrilled with the success of their digital marketing campaigns.

If your business needs to connect with a larger audience and attract more quality customers who are looking for the services you are offering, Mankind Digital would love to hear from you. Our proven expertise in SEO, content marketing, copywriting and social media strategy can improve your online visibility and increase your enquiry volume. Contact us today to discuss a solution that will meet your business goals.