TOURISM Archives - Mankind Digital | Digital Marketing for Sustainable Businesses

4 Steps: Communicate Your Responsible Tourism Business

Discover four practical steps to communicate your responsible tourism business, connect authentically with conscious travellers, boost website visibility, refine messaging, gather feedback and stand out.

Glossary of Responsible Tourism Terms

Many approaches to designing and delivering tourism aren’t straightforward. This glossary is a practical tool to strengthen communication, whilst building awareness, consistency and clarity.

How to write the best travel and tourism blogs

Unveil key elements for crafting compelling narratives and discover the essence of writing a captivating travel blog. Words inspire readers to journey beyond their screen and into the world.

Greenwashing in tourism & tips to avoid it

Learn more about greenwashing in tourism. Discover what it is, see examples of the telltale signs of greenwashing & find out how you can avoid it.

2023 Skål Sustainable Tourism Award Winner

Skål International has awarded Mankind Digital as the Educational Programmes and Media category winner at the 2023 Skål International Sustainable Tourism Awards for the second consecutive year.

Carla De Kretser

I decided to work with Keeley as my digital marketing mentor due to her experience and professional and positive nature. During our time Keeley was a breath of fresh air that helped me build momentum and drive. Growing my confidence in digital marketing, and highlighted key performance measures to take in order to grow my business. I'd highly recommend Keeley to anyone looking to excel in marketing and have cheering you on for your business.

Cuba Clarita

When searching for a communications and marketing partner early last year, we specifically looked for a company that understood the delicate balance between promoting tourism while understanding our core values as a responsible tour operator committed to sustainable tourism. Mankind Digital stood out due to its specialised knowledge of sustainable and regenerative tourism practices, its impressive portfolio of environmentally conscious clients, and its innovative approach to authentic storytelling that avoids greenwashing. This was the best choice I could have made for the company. We are beyond happy with the results so far. This has helped our business enormously.

Rob Carpenter

We (Dryve Digital) worked with Keeley from Mankind Digital on a very large and complex website project. Throughout the process she has been professional, highly organised, and extremely supportive. Keeley kept everything on track, coordinated all the moving parts, and went above and beyond to help us manage what was a very demanding client project. Her communication and calm approach made a big difference, and I wouldn’t hesitate to recommend Mankind Digital to anyone looking for reliable and top level digital project management support

Dianne Dredge

The 2024 Regenerative Tourism by Design Virtual Summit was by far the largest virtual event that the Tourism CoLab has curated. We had spent a year or so thinking about it, but felt we lacked the capacity for such an ambitious project. Working with Mankind Digital gave me the confidence to program it in, get it started, and make it happen. The Summit was a huge success, not only in terms of participation, but also in generating interest in the CoLab’s learning opportunities and Communivrsity. We also received hundreds of emails congratulating the team and beautiful heartfelt reflections on the personal and professional value of the event. We could not have done it without Keeley and the team at MindKind Digital.

Euan McDonald-Madden

Fantastic experience! The marketing knowledge shared by Keely was exceptional, and the content provided was very comprehensive. It's evident that Keeley and the team are well-versed in their field, offering valuable insights that have truly enhanced our understanding. They were easy to deal with and professional and responsive.

Fiona Sombekke

Big thanks to Keeley and her amazing team at Mankind Digital who have helped us increase the exposure of our business SOM Blinds on Google and almost double our turnover from clients who find us organically via the SEO they have put in place! 👏👏

Safiri Travel

We engaged Mankind Digital to work on our brand awareness and social media strategy, and the experience has been transformative for our business. Keeley provided exceptional and highly personalised service. She delved deep into understanding our business, taking us through a comprehensive customer journey analysis that offered profound insights into our target audience. The virtual marketing discovery workshops were particularly insightful, guiding us through vital processes such as goal setting, customer persona creation, and empathy mapping. Through these workshops, we gained valuable knowledge about our customers' pain points, motivations, and barriers, enabling us to refine our marketing strategies effectively. Keeley's dedication to our success has proven that we are more than just a client; we are partners in achieving our business goals. We highly recommend Keeley and Mankind Digital to any company seeking a results-driven and customer-focused approach to their marketing endeavours."

Retreat Here

Our experience with Mankind Digital has been nothing short of exceptional! Keeley, in particular, has demonstrated a high level of professionalism and dedication. She goes above and beyond to ensure every recommendation for our business aligns perfectly with our needs. We loved the Marketing Discovery workshops in particular. They were an absolute game changer for Retreat Here. Keeley helped us to dive deeper into our customer personas, which gave us valuable insights as to how to create our marketing strategy. Keeley's guidance on SEO copywriting was also amazing, and we're using her templates all the time. They are a massive help to structure the articles, and to write content that resonate with our audience. Social media for our business, as well as marketing our retreats no longer feels overwhelming. Highly recommend Mankind Digital. Thank you Keeley and team!

Julie Baker

I met Keeley in 2007 when she was working at the West Australian Newspaper. She rang me interested to know more about one of our Wellness Retreats that was being featured. We met and quickly realised that we had similar interests in health, wellbeing and sustainable tourism that honoured indigenous cultures worldwide. She has joined our Journeys of the Spirit retreats on several occasions, so knows firsthand the long-term benefits of holistic health & sustainable tourism. Keeley’s gifts of digital marketing, communications, copywriting, sustainability, conservation and travel brings all of her passions together with Mankind Digital. Her skill in being able to articulate for me as a client, honours what I bring to the world in a way that I could never do, making my life so easy. Keeley has become an invaluable support within my evolving business over the past decade. Julie Baker

4 Steps: Communicate Your Responsible Tourism Business

Glossary of Responsible Tourism Terms

How to write the best travel and tourism blogs

Greenwashing in tourism & tips to avoid it

2023 Skål Sustainable Tourism Award Winner

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