Digital marketing services for tourism and travel

A digital marketing strategy is the starting point for any marketing activity. It is the foundation for all future marketing efforts and it should be revisited for relevance frequently.

Without an overarching digital marketing strategy, a business has no direction or road map for success.

A digital marketing strategy can help to:

• Define clear goals and objectives for the business over a given time frame e.g. 1 year, 2 years or 5 years.
• Forecast your earnings, profits and losses more accurately
• Plan for seasonal periods that are lower in earnings and outwit them
• Implement smarter marketing tactics at the right time
• Grow the business and increase customer demand
• Invest in the right type of marketing for your business to be successful

Speak with our Digital Strategy team to learn how we can set your business up for success.

Our team has over 100 years of international experience in sustainable and regenerative tourism, digital marketing, communications and advertising. Investing in a Mankind Digital training program or workshop can significantly enhance your business’s sustainability initiatives and customer engagement strategies. Our training can equip you with the necessary skills to communicate your credentials effectively, attract customers who share your values, align your products with customer demands, build a strong online presence and improve your overall marketing proficiency. Our masterclasses, training and workshops will help you to:

• Showcase your sustainability credentials and their impacts ethically
• Attract customers sharing your values and mission
• Tailor products towards traveller demands
• Establish a credible, standout online brand
• Boost digital marketing proficiency with practical strategies
• Access global experts in sustainable and regenerative tourism, content and digital marketing
• Save money and time – ‘trial and error’ is time-consuming and costly!
• Get answers to your questions in layman’s terms

Learn more about the training programs, workshops and courses offered through Mankind Digital.

Content is still king.

A targeted content marketing strategy is imperative to the growth of your business. It provides you with the framework and structure needed to build your other marketing activity and campaigns around. Content marketing strategies will save you time in the long term, allowing you to focus more of your time on what you do best – running your business.

Professional content marketing and copywriting will resonate deeply with travellers, enticing them to learn more about the services your business provides. They are also responsible for driving enquiries and increasing your online sales/bookings.

At Mankind Digital, we are native English speakers with decades of experience in content marketing. We offer professional copywriting services and content marketing strategies for travel and tourism brands to attract more of the right visitors. 

The internet is a crowded place and social media is no different. Social media marketing is also very time consuming and tedious. Without a social media marketing strategy, it can be difficult to know what to share and when.

The benefits of a social media marketing strategy are:

• Learn more about your audience(s), what they want to see and when they want to see your content
• Develop a framework for success. A content calendar with core content pillars will make it easier for you to focus your time and attention on creating content that resonates with your audience(s).
• Create a professional brand profile that reinforces that you are a trustworthy business. New customers that find your business through a Google search will often look at your website, THEN they will visit your social media profiles to see what type of business you are in real-time. The images and content you share on social media have more of an impact on new enquiries than you may realise.
• Build trust in your brand by sharing user-generated content. This includes reviews, testimonials, interviews and images of real people enjoying your services. Note that you must seek permission from your customers before posting their photos and reviews online.

Learn more about social media marketing and the services offered by Mankind Digital’s social media strategists.

Search Engine Optimisation (SEO) may be old school but it’s here to stay. It is particularly important for tourism businesses and travel experience providers that offer products and services in specific destinations. This is because visitors are often searching for location-specific keywords on Google.

Rather than visitors needing to know your brand name, they can search for things to do, places to stay and attractions in the local area. If your website and online profile have been optimised for SEO effectively, tourists can find your services in a Google search based on the keywords they type in.

For example, if your business is a tour operator based in Barcelona, visitors will find your business on a search engine in different ways. Rather than searching for ‘tour operators in Barcelona’, potential customers are more likely to search for ‘walking tours barcelona’ or ‘best city trips barcelona.’ Put simply, if your website has been optimised to show on Google for these keywords, your business will show up in the results. If not, your competitors will be.

We can help you to identify which keywords people are typing into search engines to find your services. We then update your website so that it has more visibility on Google and your business can start to attract more customers.

Learn more about Search Engine Optimisation and the many benefits for your tourism business or destination.

Your website is the face of your business and your number one salesperson. It is the only person that is capable of working 365 days per year, 24 hours a day. If you don’t have a website, or your website is outdated and doesn’t work properly, this decreases trust in your business.

The travel sector is extremely competitive. Unfortunately, you need to keep up with your competitors and provide potential new customers with online experiences that are enjoyable, easy to understand and helpful. Let’s not forget your existing clients, too!

The lifecycle of a website is typically 4-5 years, at most. Not only does the design become outdated, but technology, security needs and user expectations change drastically.

Learn more about our professional website design and development services for tourism and travel organisations and destinations. 

Paid digital advertising is the quickest way to generate traffic on your website and increase enquiries. Whilst we don’t recommend paid advertising strategies in isolation, we do find that paid advertising campaigns amplify other more organic and longer-term marketing efforts.

The key benefits of paid digital advertising include:

• Get your brand in front of more customers, faster
• Build brand awareness instantly
• Generate quick and immediate leads
• Use a small budget to test what works and what doesn’t work, quicker – Then use these learnings to improve your other marketing tactics.

There are a variety of paid digital advertising solutions available, however, they don’t all work as efficiently for every business. Your paid advertising strategy needs to be customised to your brand, your audience and your goals. It also needs to feed your entire marketing ecosystem to be truly beneficial to your business.

Speak with us to learn more about paid digital advertising. 

Do you genuinely know what your customers think? Do you know what they want and what they expect from your business? What do they need most when they travel with you?

Imagine if you could get inside the mind of your existing customers to learn more about what your future customers need. The good news is, you can.

Customer research can help you to improve your overall service offering. It can help you to understand what is working well and what needs some attention. It can help you to narrow down your services to focus more of your energy on those that people really enjoy.

Behavioural analysis and 1:1 interviews can help to uncover the barriers people might be facing on your website. Why aren’t they booking that tour, considering all the added extras and inclusions? It might not be an issue with the price or the inclusions. There might be an issue with your website that stops them from booking.

Learn more about what customer research can do for your business. Speak with an expert today.