Book A 90-Minute Tourism Marketing Strategy Session

Get clear on your marketing and communications direction

Get the clarity and guidance you need to help you prioritise

Do you know what’s preventing your travel and tourism marketing from being effective? Or is the way you’re promoting your sustainable travel business not getting the results you had hoped for? Whether you’re unsure where to start, overwhelmed by too many options, or want to make the most of limited time and budget, our 90-minute marketing strategy session has been designed to address your issues and concerns.

Specifically tailored to your tourism business or destination, the session focuses on identifying and clarifying the priorities that will have the highest impact for the next phase of your marketing and communications efforts.

Marketing insight for tourism brands who make a positive impact

Running a purpose-driven tourism business is demanding. Delivering exceptional visitor experiences, managing your team, staying true to your sustainability commitments and navigating an increasingly competitive marketplace make it difficult to find time to step back and think clearly about your marketing strategy.

That’s exactly why we created this session.

Who leads the strategy session?

Your session will be led by Keeley Warren, founder and co-director of Mankind Digital. Keeley is a multi-award-winning marketing and communications specialist with global experience in tourism, sustainability communications and digital marketing since 2007. To conduct your session, Keeley may also call in topic specialists relevant to the needs of your business. You’ll be working directly with experts, not handed off to a junior team member.

Who are these strategic sessions for?

Our 90-minute marketing strategy sessions are designed for sustainable, regenerative and responsible tourism businesses globally, including DMOs, regional tourism bodies, tour operators, accommodation providers, experience providers and travel brands of all sizes.

If your organisation is committed to sustainable, responsible or regenerative tourism, and you want to stop guessing and start making confident, strategic decisions that ensure every marketing dollar counts, this session is relevant for you.

We can add value if any of the following statements are true for you:

Your marketing isn’t reflecting the depth and quality of your sustainability commitment and experiences
You’re investing time and budget across different channels without seeing meaningful results
You’re not sure which marketing tactics or platforms will achieve better results
You’re finding it difficult to communicate your sustainability credentials clearly and credibly without greenwashing
Your current marketing isn’t attracting the type of traveller you’re looking for
You’re a small team juggling multiple priorities, and marketing keeps slipping down the list
You don’t have the in-house expertise to manage your marketing campaigns
You’ve worked with generalist agencies that don’t truly understand your commitment to responsible travel
You have a limited budget, so every decision needs to achieve results
You want an expert perspective before committing to a longer-term marketing program

Whether you’re a tour operator, a destination marketing organisation, an accommodation provider or a travel brand with a strong sustainability ethos, this session helps to deliver the marketing clarity and direction you’ve been looking for.

What happens in a 90-minute marketing strategy session?

This genuine, working consultation is customised for your travel business, your goals and the specific marketing challenges you’re facing right now. It’s not a sales call disguised as a strategy session.

Before the session, you complete a short briefing document that we reference to prepare and personalise your session. This ensures we make the most of every minute together by focusing exclusively on what matters most to you based on what you share with us.

Different business needs, different priorities and different skill levels mean no two sessions are the same.

How much does this specialised service cost?

We’ve designed these virtual marketing strategy sessions so that they are accessible to everyone, from anywhere in the world. For a small investment, you and your team can attend a 90-minute strategic online session focused solely on your business and the challenges you are facing. You will receive clear, practical and customised strategic guidance from Mankind Digital’s multi-award-winning tourism marketing team who understand the responsible tourism sector inside out. You won’t get fluff, jargon, one-size-fits-all advice or sales pitches.

Our 90-minute marketing strategy sessions are only:

A$249 AUD | €149 EUR | US$179 USD

This modest financial contribution supports our time and commitment to creating valuable strategic content, personalised for you and your team. For in-person strategic workshops, contact us to discuss the options.

Your 90-minute session may cover:

Review

A review of your current marketing activities and where the gaps are.

Channels

Identifying which marketing channels are most appropriate for your audience and budget.

Story

Upskilling you in how to communicate your sustainability story authentically and effectively without greenwashing.

Strategy

Practical recommendations for creating content, increasing visibility on search engines and within generative AI platforms, social media communications or email marketing strategy, depending on your priorities.

Audience

Guidance about how to attract more of the values-aligned travellers you want to reach.

Priorities

Clarity on what to prioritise first to give you a clear next step, not just more questions.

Although every session is different, our approach remains consistent. Each client we work with gets the benefit of:

clear, expert thinking,

recommendations tailored specifically to your business, and

genuine care to help you succeed.

How our marketing strategy sessions work in four simple steps

Step 1: Submit your request for a session

Secure your session by submitting our marketing strategy session booking request form. You’ll receive an email to confirm we have received your request, and one of our tourism marketing team members will be in touch to confirm a suitable day and time for your session.

Step 2: Complete the pre-session briefing documentation

Once we’ve agreed on your session date and time, we will share a pre-session briefing document which should take 15-30 minutes to complete. We ask a few focused questions about your business, your current marketing activities and what you are hoping to get out of the session. This ensures we arrive prepared and can hit the ground running.

Step 3: Your 90-minute marketing strategy session

The virtual session will be conducted live by video call at the scheduled time agreed prior. The session is focused, collaborative and built completely around your business. Together, we work on the strategic direction and support your business needs in real time.

Step 4: Receive your session summary

After your marketing strategy session, we’ll send you a written summary of the key recommendations we discussed. This gives you a clear reference point for when you’re ready to take the next steps.

What you'll walk away with

At the end of your 90-minute session, you will have:

Clarity about the marketing priorities that will help your business right now
A clear next step, whether that’s actioning the recommendations yourself, exploring further support with someone who can help, or simply knowing your options
Confidence to make informed decisions about where to invest your time and marketing budget
Practical recommendations tailored to your specific business, audience and sustainability commitments
A summary of session notes from Mankind Digital outlining the key recommendations discussed

You’ll also experience who we are, how we think and learn whether Mankind Digital could be the right long-term marketing and communications partner for your travel business.

What our clients say about our marketing strategy sessions

Get first-hand insights from our clients, learn what they experienced in our virtual marketing sessions and read our case studies:

“The marketing discovery workshops were an absolute game changer. Keeley helped us to dive deeper into our customer personas, which gave us valuable insights as to how to create our marketing strategy. Social media for our business, as well as marketing our retreats, no longer feels overwhelming.”

“... Keeley provided exceptional and highly personalised service. She delved deep into understanding our business, taking us through a comprehensive customer journey analysis that offered profound insights into our target audience. The virtual marketing discovery workshops were particularly insightful, guiding us through vital processes such as goal setting, customer persona creation, and empathy mapping. Through these workshops, we gained valuable knowledge about our customers' pain points, motivations, and barriers, enabling us to refine our marketing strategies effectively… "

“Fantastic experience! The marketing knowledge shared by Keely was exceptional, and the content provided was very comprehensive. It's evident that Keeley and the team are well-versed in their field, offering valuable insights that have truly enhanced our understanding. They were easy to deal with and professional and responsive.”

“Keeley’s engaging in-person and online sessions helped drive their success, including providing attendees with the essential knowledge and skills for their small business to thrive. Thanks to this program, many of our participants have gained the confidence and expertise to effectively navigate the digital marketing sphere to grow and succeed in their business.”

Secure your 90-minute tourism marketing strategy session

Choosing the right tourism marketing partner is a significant decision, especially for a purpose-driven tourism business committed to authenticity, ethical communications and values-aligned partnerships. We understand that trust takes time to build and that committing to a longer-term marketing program without knowing who you’re working with isn’t always the right first step.

There’s no pressure to continue our working relationship after the session. You’ll get maximum value from us no matter what you decide, making it a low-risk, high-reward way to access expert support and actionable strategies while exploring a potential partnership on your own terms.

Experience first-hand how we think, what we know about the responsible tourism sector, and how we approach marketing strategy. Invest in the future of your tourism business for only:

A$249 AUD | €149 EUR | US$179 USD

Book your marketing strategy session

Please complete the form below to secure your virtual 90-minute marketing strategy session with Mankind Digital.

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Carla De Kretser

I decided to work with Keeley as my digital marketing mentor due to her experience and professional and positive nature. During our time Keeley was a breath of fresh air that helped me build momentum and drive. Growing my confidence in digital marketing, and highlighted key performance measures to take in order to grow my business. I'd highly recommend Keeley to anyone looking to excel in marketing and have cheering you on for your business.

Cuba Clarita

When searching for a communications and marketing partner early last year, we specifically looked for a company that understood the delicate balance between promoting tourism while understanding our core values as a responsible tour operator committed to sustainable tourism. Mankind Digital stood out due to its specialised knowledge of sustainable and regenerative tourism practices, its impressive portfolio of environmentally conscious clients, and its innovative approach to authentic storytelling that avoids greenwashing. This was the best choice I could have made for the company. We are beyond happy with the results so far. This has helped our business enormously.

Rob Carpenter

We (Dryve Digital) worked with Keeley from Mankind Digital on a very large and complex website project. Throughout the process she has been professional, highly organised, and extremely supportive. Keeley kept everything on track, coordinated all the moving parts, and went above and beyond to help us manage what was a very demanding client project. Her communication and calm approach made a big difference, and I wouldn’t hesitate to recommend Mankind Digital to anyone looking for reliable and top level digital project management support

Dianne Dredge

The 2024 Regenerative Tourism by Design Virtual Summit was by far the largest virtual event that the Tourism CoLab has curated. We had spent a year or so thinking about it, but felt we lacked the capacity for such an ambitious project. Working with Mankind Digital gave me the confidence to program it in, get it started, and make it happen. The Summit was a huge success, not only in terms of participation, but also in generating interest in the CoLab’s learning opportunities and Communivrsity. We also received hundreds of emails congratulating the team and beautiful heartfelt reflections on the personal and professional value of the event. We could not have done it without Keeley and the team at MindKind Digital.

Euan McDonald-Madden

Fantastic experience! The marketing knowledge shared by Keely was exceptional, and the content provided was very comprehensive. It's evident that Keeley and the team are well-versed in their field, offering valuable insights that have truly enhanced our understanding. They were easy to deal with and professional and responsive.

Fiona Sombekke

Big thanks to Keeley and her amazing team at Mankind Digital who have helped us increase the exposure of our business SOM Blinds on Google and almost double our turnover from clients who find us organically via the SEO they have put in place! 👏👏

Safiri Travel

We engaged Mankind Digital to work on our brand awareness and social media strategy, and the experience has been transformative for our business. Keeley provided exceptional and highly personalised service. She delved deep into understanding our business, taking us through a comprehensive customer journey analysis that offered profound insights into our target audience. The virtual marketing discovery workshops were particularly insightful, guiding us through vital processes such as goal setting, customer persona creation, and empathy mapping. Through these workshops, we gained valuable knowledge about our customers' pain points, motivations, and barriers, enabling us to refine our marketing strategies effectively. Keeley's dedication to our success has proven that we are more than just a client; we are partners in achieving our business goals. We highly recommend Keeley and Mankind Digital to any company seeking a results-driven and customer-focused approach to their marketing endeavours."

Retreat Here

Our experience with Mankind Digital has been nothing short of exceptional! Keeley, in particular, has demonstrated a high level of professionalism and dedication. She goes above and beyond to ensure every recommendation for our business aligns perfectly with our needs. We loved the Marketing Discovery workshops in particular. They were an absolute game changer for Retreat Here. Keeley helped us to dive deeper into our customer personas, which gave us valuable insights as to how to create our marketing strategy. Keeley's guidance on SEO copywriting was also amazing, and we're using her templates all the time. They are a massive help to structure the articles, and to write content that resonate with our audience. Social media for our business, as well as marketing our retreats no longer feels overwhelming. Highly recommend Mankind Digital. Thank you Keeley and team!

Julie Baker

I met Keeley in 2007 when she was working at the West Australian Newspaper. She rang me interested to know more about one of our Wellness Retreats that was being featured. We met and quickly realised that we had similar interests in health, wellbeing and sustainable tourism that honoured indigenous cultures worldwide. She has joined our Journeys of the Spirit retreats on several occasions, so knows firsthand the long-term benefits of holistic health & sustainable tourism. Keeley’s gifts of digital marketing, communications, copywriting, sustainability, conservation and travel brings all of her passions together with Mankind Digital. Her skill in being able to articulate for me as a client, honours what I bring to the world in a way that I could never do, making my life so easy. Keeley has become an invaluable support within my evolving business over the past decade. Julie Baker