The digital world operates faster, directly and at all hours of the day. When travellers visit a website, they’re ready to explore or at least learn more about a destination, service or travel experience. With endless options available on the internet, they will eventually reach out to the brand that best communicates their benefits. This can be influenced by how easy a website is to use, responsive design elements, or the no-fluff copywriting style that highlights exactly what a visitor is looking for. Various factors will impact a purchasing decision, and this is exactly what travellers consider when engaging with brands online.
High-converting travel and tourism websites always end with travellers taking action. Whether it’s saving a blog post to read later, sharing a product with a friend, purchasing directly from the website or chatting to a service consultant via the website — having a clearly defined purpose, turns viewers into customers.
How well does your website convey your brand image? From sharing case studies and testimonials to announcing the social responsibility projects that your brand is a part of, well-designed websites give brands more opportunity to promote themselves without being salesy and insistent.
If social media platforms are shut down or happen to glitch, where could your customers go to learn more about what you do? Owning the domain of your website and creating your own content affords you control over when and how your brand is presented to travellers.
Many of our clients use their travel and tourism websites as a first port of call for customers. While social media marketing is effective at reaching a wider audience and sharing snippets of what you do, developing a tailored website means that customers can head to a virtual office or storefront. This can house in-depth information about your brand, products, and company mission.
Unlike social media platforms which may claim the rights to the content you publish, your website belongs to you and can be modified according to any company changes you experience.
There’s more to web design and development than coding and aspirational imagery. The development of travel and tourism websites require expert-level experience to ensure that not only the marketing of your brand but your audience and service categories have been considered. All objectives need to be clarified in advance so that the correct content management system is chosen or developed.
Mankind Digital’s website development services that may be useful to your business are:
People will expect the same quality and care invested into your online brand as that of in-person interactions. Travellers will regard anything from spelling errors and low-resolution images as a representation of your work ethic, which is not always fair but it tends to happen frequently. This is why it’s important to ensure that the website you create, truly captures your brand’s vision and the quality of your service offering.
The upside of working with a travel and tourism marketing agency is that we are adept at creating customer experiences that connect with your audiences. We want travellers to remember that there are human beings on the other side of the PC and that your brand offers the best solutions to what they need.
Some of the benefits of professional web design and development include:
Do you have an existing content strategy for travel industry communication? We will work according to your marketing plan or create one for you. In order to design a website that converts, we will learn as much about your brand, services and audiences as possible.
Once we have completed our research and strategic process, the fun part begins – designing a virtual home for your brand. When you are happy with the final layout, copy and features, your website will be published and monitored for possible optimisation.
Website development without an outlined strategy can rack up serious costs and issues in the long run. While our clients may choose to frequently refresh their websites, we follow a process that delivers long term results and sales.
The 7 Stages of Web Development at Mankind Digital:
Travel and tourism websites are gaining more web traffic than ever before. To get started on your website, find a developer or online web builder that provides all the site features you envision. The next step will be to register your domain and integrate any travel booking platforms, social media pages or shopping features to your site. Remember that creating a website doesn’t mean that you will automatically be found by travellers online. Your website must be optimised for search and your content must make use of the relevant keywords you want to rank for. As our client, all of these details will be covered by Mankind Digital, from design and development to content strategy and SEO.
Websites help travellers learn more about tourism brands that may be out of reach offline. Unlike traditional advertising which shines a short-term spotlight on your brand, a website offers unlimited access to your service information from anywhere in the world.
Since every client’s website objectives differ, the cost of designing and developing your website can be vastly different to other businesses. We’d be happy to set up a discovery call with you to discuss your business needs and the goals you need to achieve, before providing you with a quote tailored to your web requirements and our recommendations. Contact us at hello(at)mankinddigital.com.au to book a consultation.
Ever heard of the saying first impressions last? It’s as true for the travel and tourism industry as it is true for your website. A good tourism landing page communicates a clear goal and prompts action. It also highlights your brand’s selling points and immediate benefits to the customer. Every good tourism website includes a contact form or checkout page to complete a sale or extend the relationship. While listing the benefits of your service offering is important, customers value feedback from others so be sure to also include reviews or testimonials on your website.
A good website achieves the brand objective and user goal at the same time. It serves as a clear presentation of the brand online and must be safe and easy to use. Contact us to evaluate your current website. We will also share our recommendations on how you can optimise it. Our evaluation is based on best practices, performance data and our experience in the travel and tourism industry. Answer the following questions to determine whether you need our help:
The programming, design, database management and maintenance of your website all fall under web development. The role of a web developer is to create, maintain and optimise the functionality of your website.
The goal of a landing page is to convert a user into a paying customer or a lead, quickly. Landing pages are also created to reach other objectives, such as building email databases by offering a free downloadable brochure or capturing contact information with the intention of the business following up with a sales call. The goal of a landing page differs from other pages on a website which may include more detailed descriptions of your services, brand and industry-related topics. Effective landing pages usually include short headlines, bullet points and infographics rather than lengthy paragraphs.