8 Ways to Unlock the Power of Your Sustainability Story

Learn how to communicate responsible tourism initiatives with impact

Who will benefit from this masterclass?

Heads of marketing and communications at destination marketing and management companies

Government agencies responsible for promoting local tourism

Owners of tourism businesses including tour operators, hotels, attractions, tourism service and experience providers

Results you can expect from this masterclass

Masterclass format

Masterclass program




$66 per person

Additional benefits of the workshop

Keeley Warren

Workshop Facilitator & Trainer: Tourism Marketing, Communications & Digital Marketing

Meet your masterclass facilitator

Keeley is the founder and Director of the international multi-award-winning training and tourism marketing organisation, Mankind Digital. Her masterclasses and corporate training programs are strategically designed to empower tourism professionals like you to develop impactful storytelling skills and promotional campaigns that promote sustainable, regenerative and responsible tourism and travel.


Join this masterclass and discover key strategies and tactics to communicate and market your organisation’s sustainability efforts.


This Masterclass is specifically designed for professionals in the tourism industry, including heads of marketing and communications at destination marketing and management companies, government agencies responsible for promoting local tourism, and tourism business owners. Our program addresses the specific marketing and communication needs and challenges faced by tourism professionals who want to tell their sustainability stories by providing them with valuable insights and strategies to enhance their expertise and effectiveness.
  • Master ethical communication while avoiding greenwashing
  • Boost search visibility and attract your ideal clients
  • Retain customers who value sustainable practices
  • Build a loyal customer base and increase sales
  • Attract like-minded travellers and boost brand credibility
  • Ensure digital consistency and align with your business’ values
  • Elevate your marketing skills and ethically market sustainable travel trends
  • Ethical sustainability communication strategies
  • Advanced search engine optimisation (SEO) techniques
  • Customer retention and education tactics
  • Cultivating brand loyalty and attracting targeted customers
  • Digital consistency and branding alignment
  • Enhanced marketing proficiency in sustainable travel trends
The masterclass is limited to 10 students per class to provide an interactive environment where participants can share, ask questions and gain maximum value from the session
This masterclass is available to attend online via Zoom
This masterclass includes a discussion about goal setting and creating an action plan. No materials are provided, so we recommend taking notes throughout the masterclass to ensure that you can continue to work on your marketing and communications strategy and plans following the session.

A wealth of resources is provided in our exclusive masterclass including:

  • Comprehensive marketing and communications checklist for instant evaluation and implementation guidance
  • Access to real-life case studies for practical insights
  • Exclusive access to a trusted network of recommended contractors for seamless collaboration
  • Instructions on how to gain the edge with our customer persona template and empathy map for targeted marketing
  • Elevating your online presence with our SEO copywriting template for improved visibility
  • Simplifying your social media strategy with our ready-to-use content calendar template

Don’t miss out on these invaluable resources—secure your spot now!

Ready to elevate your expertise? Secure your spot by simply clicking on the registration link to sign up for this exclusive masterclass today. Your participation is guaranteed once you complete the seamless payment process through our secure online payment system.

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