MASTERCLASS

8 Ways to Unlock the Power of Your Sustainability Story

Learn how to communicate responsible tourism initiatives with impact

Who will benefit from this masterclass?

Heads of marketing and communications at destination marketing and management companies

Government agencies responsible for promoting local tourism

Owners of tourism businesses including tour operators, hotels, attractions, tourism service and experience providers

Results you can expect from this masterclass

Learn how to ethically communicate your sustainability credentials and certification without greenwashing
Find out how to improve search engine visibility, attract new clients and ensure that your sustainable practices, impacts and efforts can be easily found
Understand how to achieve greater customer retention and educated clients who seek out your ethical and sustainable tourism offerings
Find out how to cultivate a base of loyal customers committed to your brand
Learn to attract the right travellers and improve the quality of your enquiries from those who share your sustainability values
Find out how to create brand consistency across your digital channels, ensuring that your sustainability story aligns with your business values
Improve your tourism marketing skills and ability to align with sustainable travel trends

Masterclass format

Masterclass program

Defining sustainable and regenerative tourism
Why market regenerative tourism?
Understanding your company’s purpose & promise to customers
Business planning, goal setting and measuring results
Marketing goals, alignment and measuring achievements
Defining your ideal customer, understanding customer personas and developing empathy maps
Why travellers struggle to find sustainable and regenerative options
8 ways to unlock the power of your sustainability story
Creating your action plan
Questions and Answers
Personalised feedback

Bonuses

Registration

Price

$66 per person

Additional benefits of the workshop

Keeley Warren

Workshop Facilitator & Trainer: Tourism Marketing, Communications & Digital Marketing

Meet your masterclass facilitator

Keeley is the founder and Director of the international multi-award-winning training and tourism marketing organisation, Mankind Digital. Her masterclasses and corporate training programs are strategically designed to empower tourism professionals like you to develop impactful storytelling skills and promotional campaigns that promote sustainable, regenerative and responsible tourism and travel.

16 years of international experience in workshop facilitation, training and marketing strategy for tourism and travel brands
Founder of an international multi-award-winning tourism marketing agency
Top-tier client experience with international brands including Time Out, Transport for London, Mastercard and Perth Airport
Sustainable tourism radio show host for Travel Writers Radio
Digital marketing mentor and trainer for 500+ students globally
16 years of practical experience in digital strategy and marketing campaign implementation across multiple markets

Join this masterclass and discover key strategies and tactics to communicate and market your organisation’s sustainability efforts.

FAQs

Who is the masterclass designed for?

This Masterclass is specifically designed for professionals in the tourism industry, including heads of marketing and communications at destination marketing and management companies, government agencies responsible for promoting local tourism, and tourism business owners. Our program addresses the specific marketing and communication needs and challenges faced by tourism professionals who want to tell their sustainability stories by providing them with valuable insights and strategies to enhance their expertise and effectiveness.

What results can I expect from attending this masterclass?

Master ethical communication while avoiding greenwashing
Boost search visibility and attract your ideal clients
Retain customers who value sustainable practices
Build a loyal customer base and increase sales
Attract like-minded travellers and boost brand credibility
Ensure digital consistency and align with your business’ values
Elevate your marketing skills and ethically market sustainable travel trends

What skills will I gain from the masterclass?

Ethical sustainability communication strategies
Advanced search engine optimisation (SEO) techniques
Customer retention and education tactics
Cultivating brand loyalty and attracting targeted customers
Digital consistency and branding alignment
Enhanced marketing proficiency in sustainable travel trends

How many students will be attending the masterclass?

The masterclass is limited to 10 students per class to provide an interactive environment where participants can share, ask questions and gain maximum value from the session

Is the masterclass available online or in person?

This masterclass is available to attend online via Zoom

What materials do I need to attend the masterclass?

This masterclass includes a discussion about goal setting and creating an action plan. No materials are provided, so we recommend taking notes throughout the masterclass to ensure that you can continue to work on your marketing and communications strategy and plans following the session.

What resources are included in the masterclass?

A wealth of resources is provided in our exclusive masterclass including:

Comprehensive marketing and communications checklist for instant evaluation and implementation guidance
Access to real-life case studies for practical insights
Exclusive access to a trusted network of recommended contractors for seamless collaboration
Instructions on how to gain the edge with our customer persona template and empathy map for targeted marketing
Elevating your online presence with our SEO copywriting template for improved visibility
Simplifying your social media strategy with our ready-to-use content calendar template

Don’t miss out on these invaluable resources—secure your spot now!

How do I register and make a payment for the masterclass?

Ready to elevate your expertise? Secure your spot by simply clicking on the registration link to sign up for this exclusive masterclass today. Your participation is guaranteed once you complete the seamless payment process through our secure online payment system.

Register for this course

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Carla De Kretser

I decided to work with Keeley as my digital marketing mentor due to her experience and professional and positive nature. During our time Keeley was a breath of fresh air that helped me build momentum and drive. Growing my confidence in digital marketing, and highlighted key performance measures to take in order to grow my business. I'd highly recommend Keeley to anyone looking to excel in marketing and have cheering you on for your business.

Cuba Clarita

When searching for a communications and marketing partner early last year, we specifically looked for a company that understood the delicate balance between promoting tourism while understanding our core values as a responsible tour operator committed to sustainable tourism. Mankind Digital stood out due to its specialised knowledge of sustainable and regenerative tourism practices, its impressive portfolio of environmentally conscious clients, and its innovative approach to authentic storytelling that avoids greenwashing. This was the best choice I could have made for the company. We are beyond happy with the results so far. This has helped our business enormously.

Rob Carpenter

We (Dryve Digital) worked with Keeley from Mankind Digital on a very large and complex website project. Throughout the process she has been professional, highly organised, and extremely supportive. Keeley kept everything on track, coordinated all the moving parts, and went above and beyond to help us manage what was a very demanding client project. Her communication and calm approach made a big difference, and I wouldn’t hesitate to recommend Mankind Digital to anyone looking for reliable and top level digital project management support

Dianne Dredge

The 2024 Regenerative Tourism by Design Virtual Summit was by far the largest virtual event that the Tourism CoLab has curated. We had spent a year or so thinking about it, but felt we lacked the capacity for such an ambitious project. Working with Mankind Digital gave me the confidence to program it in, get it started, and make it happen. The Summit was a huge success, not only in terms of participation, but also in generating interest in the CoLab’s learning opportunities and Communivrsity. We also received hundreds of emails congratulating the team and beautiful heartfelt reflections on the personal and professional value of the event. We could not have done it without Keeley and the team at MindKind Digital.

Euan McDonald-Madden

Fantastic experience! The marketing knowledge shared by Keely was exceptional, and the content provided was very comprehensive. It's evident that Keeley and the team are well-versed in their field, offering valuable insights that have truly enhanced our understanding. They were easy to deal with and professional and responsive.

Fiona Sombekke

Big thanks to Keeley and her amazing team at Mankind Digital who have helped us increase the exposure of our business SOM Blinds on Google and almost double our turnover from clients who find us organically via the SEO they have put in place! 👏👏

Safiri Travel

We engaged Mankind Digital to work on our brand awareness and social media strategy, and the experience has been transformative for our business. Keeley provided exceptional and highly personalised service. She delved deep into understanding our business, taking us through a comprehensive customer journey analysis that offered profound insights into our target audience. The virtual marketing discovery workshops were particularly insightful, guiding us through vital processes such as goal setting, customer persona creation, and empathy mapping. Through these workshops, we gained valuable knowledge about our customers' pain points, motivations, and barriers, enabling us to refine our marketing strategies effectively. Keeley's dedication to our success has proven that we are more than just a client; we are partners in achieving our business goals. We highly recommend Keeley and Mankind Digital to any company seeking a results-driven and customer-focused approach to their marketing endeavours."

Retreat Here

Our experience with Mankind Digital has been nothing short of exceptional! Keeley, in particular, has demonstrated a high level of professionalism and dedication. She goes above and beyond to ensure every recommendation for our business aligns perfectly with our needs. We loved the Marketing Discovery workshops in particular. They were an absolute game changer for Retreat Here. Keeley helped us to dive deeper into our customer personas, which gave us valuable insights as to how to create our marketing strategy. Keeley's guidance on SEO copywriting was also amazing, and we're using her templates all the time. They are a massive help to structure the articles, and to write content that resonate with our audience. Social media for our business, as well as marketing our retreats no longer feels overwhelming. Highly recommend Mankind Digital. Thank you Keeley and team!

Julie Baker

I met Keeley in 2007 when she was working at the West Australian Newspaper. She rang me interested to know more about one of our Wellness Retreats that was being featured. We met and quickly realised that we had similar interests in health, wellbeing and sustainable tourism that honoured indigenous cultures worldwide. She has joined our Journeys of the Spirit retreats on several occasions, so knows firsthand the long-term benefits of holistic health & sustainable tourism. Keeley’s gifts of digital marketing, communications, copywriting, sustainability, conservation and travel brings all of her passions together with Mankind Digital. Her skill in being able to articulate for me as a client, honours what I bring to the world in a way that I could never do, making my life so easy. Keeley has become an invaluable support within my evolving business over the past decade. Julie Baker