We are...
Atacama desert lake, Chile

Mankind Digital’s Story

At Mankind Digital, the work we do is meaningful, both to us and the world we live in. Our marketing agency exists because we care.

Mankind Digital launched in 2020 to support tourism organisations and destinations that are actively working towards reducing the negative impacts of tourism. We promote destinations and responsible travel service providers who offer regenerative and sustainable tourism experiences, services and accommodation. 

Our marketing campaigns encourage travellers to choose responsible tourism brands, whilst making smarter, more informed choices when they travel.

Atacama desert lake, Chile
Alberta landscape, Canada
Alberta landscape, Canada

Supporting responsible businesses

In addition to our clients in the tourism sector, we also work with a small group of businesses and brands in other industries who prioritise sustainability and the environment.

These organisations align with our core values of Social and Environmental Responsibility, Authenticity, Integrity and Compassion.

If your business has similar values, speak with us about how we can help your business grow.

What people say about working with us

Meet our Amazing team

Our team of experts have experience with marketing some of the biggest tier-one brands globally, including Mastercard, Samsung and Heineken, among others. We specialise in marketing strategy, customer research, content marketing, copywriting, brand development, graphic design and online promotion.

FOUNDER & DIRECTOR

Keeley Warren

Keeley is the Founder and Director of Mankind Digital and the Founder and Editor of Wanderlust with a Purpose. She has been working in marketing, advertising and communications internationally since 2007. She worked for Time Out London and Time Out Amsterdam for many years and has helped tourism organisations in multiple markets including Australia, the United Kingdom and The Netherlands.

Keeley is an active member of Sustainable Travel International and the Australasian Tourism Chapter of Catalyst 2030. She is an advocate for responsible tourism in Australia and beyond.

P: +61 (03) 9114 9749

E: hello(at)mankinddigital.com.au

Josh, SEO Consultant

LEAD SEO CONSULTANT

Josh Byrne

Josh has been helping our clients gain visibility on search engines to increase their online enquiries and sales since our business began. He is detail-oriented and focused on performance which is a breath of fresh air in the field of SEO.

Josh specialises in website audits to uncover the technical fixes a website needs to perform better and show up on Google. He is passionate about SEO growth strategy, content marketing using SEO tactics and local SEO.

The results Josh has generated for our clients speak for themselves.

Lucy, Copywriter

COPYWRITER

Lucy Barrett

Lucy is a skilled SEO copywriter and content creator. She has experience in crafting informative blog articles and powerful social media content. Her approach to SEO copywriting is always natural, persuasive and on-brand – For anyone that knows SEO, you will understand that this is not an easy art to master!

Motivated by human connection and an authentic desire to raise awareness about important topics that impact the community, Lucy’s love for copywriting can be seen in the high-quality work that she produces.

James, Art Director

CREATIVE DIRECTOR

James Elliott

James was responsible for the creative direction and design of the Mankind Digital website and brand collateral. He is a multi-award-winning photographer and graphic designer.

With a background in brand development and logo design, web design, user experience design and publication and packaging design, James delivers premium creative outputs for some of Australia’s most exclusive organisations. His attention to detail and natural flair for custom design work is highly sought after amongst our clients.

Jimy, Website Developer

WEBSITE DEVELOPER

Jimy Audureau

Jimy is an excellent UX designer and digital content specialist with years of experience in online marketing and email automation. He is passionate about improving the user experience for customers online, increasing digital customer satisfaction and email integrations. He is also a skilled app developer and entrepreneur.

Alongside his work as a developer and Digital Product Owner, Jimy has a keen interest in sustainability and the environment. He led the project for the current Mankind Digital website and was responsible for web development.

Shammika, Website Developer

WEBSITE DEVELOPER

Shammika Munugoda

Shammika has been working with our Founder, Keeley, since 2019. He is an experienced software engineer with a background in front end web development, backend development, full-stack development, cyber security and API integrations. He has worked on large-scale government projects and small-to-medium businesses alike.

Shammika specialises in building websites for search engine optimisation (SEO). He has a keen interest in developing new technology, apps and tools that enhance user experience, online browsing and website performance overall.

Keren, Advertising Coordinator

MARKETING INTERN

Keren Schneeweiss

Keren is a superstar marketing and advertising coordinator, currently completing her internship with Mankind Digital. She is responsible for SEO copywriting, content production and social media marketing.

Keren has a keen interest in online advertising and persuasive copywriting. She has a passion for the tourism sector and is proud to work with brands that contribute to the community in a positive way. We are excited to have her on our team and we look forward to helping her on her journey into advertising and marketing.

What makes us different?

Your success
is ours

We genuinely
care

Belief in
giving back

Detail oriented

Results
driven

Community
impact

Our Purpose

We believe we can change the world, for the better.

Our purpose and vision are clear. We are working towards a brighter future for the tourism sector and one that is fair for all: community, environment and business. We partner with organisations and destinations that are on the same journey towards this vision. We promote their products and services because we care about the future of the sector and most importantly, our planet.  

We also understand that tourists and visitors don’t always understand the negative impacts of tourism. Resources with practical information are scarce and the benefits of responsible travel are often difficult to communicate.

That’s where we excel. Our approach is based on understanding the customer and their needs, wants and expectations. We unlock barriers and find solutions to their problems, finding new ways to communicate the many benefits of responsible tourism in ways they can relate to. 

We love what we do because we have found our purpose. 

Brands who trust us:

What do our clients say?

“They helped me with a very thorough SEO strategy. It has made a huge difference for my website. I am SO pleased with the result…”
“We now have lots more traffic and conversions on our website which we couldn't have done without Mankind...”
"We have been thrilled with our decision to partner with you. We look forward to more fantastic results in the years to come...”
FAQ

Frequently Asked Questions about Mankind Digital

Yes, we work with tourist boards, tourism authorities, government agencies and visitor centres to promote destinations. We are focused on making an impact in local communities and tourism regions around the world. By partnering with DMOs and government affiliates, the ripple effect of our work can scale. Having an impact is what drives us in everything we do. 

Mankind Digital HQ is located in Melbourne, Australia. We have extensive experience in the Australian market, Europe and the United Kingdom. We are also passionate about helping organisations and destinations in developing countries.

Our ideal client is an organisation or destination that has integrated – or is in the process of integrating – more sustainable, regenerative and responsible practices into their business model. We love working with tourism business owners who are actively working to change the environmental, social and economic impacts of overtourism.

Our clients in the tourism sector include:

  • Regional marketing offices and destination marketing offices
  • Tourism boards and government agencies
  • Independent travel lodges, eco retreats and sustainable accommodation venues
  • Travel experience providers and activity companies
  • Tour agencies and tour operators with sustainability goals and ethical partnerships contributing to local sustainability programs
  • Travel product manufacturers

We also work with a small group of responsible businesses in the following industry verticals:

  • Health and wellness
  • Trade

If you love what we do and would like to speak with us, we’d love to hear from you.

We customise the services we deliver to our clients based on their exact needs and the problems they are trying to solve. Our rates vary depending on the type of work that needs to be done and the scale of the work required. We would love to provide you with a customised recommendation that will help you to achieve your goals. Find out if we are the right fit for your business and speak with a marketing consultant today.