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At Mankind Digital, the work we do is meaningful, both to us and the world we live in. Our award-winning digital and content marketing organisation exists because we care about making a difference.
Mankind Digital launched in 2020 to support tourism organisations and destinations that are actively working towards reducing the negative impacts of tourism. We promote destinations and responsible travel service providers who offer regenerative and sustainable tourism experiences, services and accommodation.
Our marketing campaigns encourage travellers to choose responsible tourism experiences from our content marketing partners, whilst making educated and thoughtful decisions when planning, booking, experiencing and sharing information about their travels.
Our focus on consumer education creates a strong demand for more responsible tourism experiences, services and products delivered in sustainable and regenerative ways—this underpins everything we do.
In addition to our clients in the tourism sector, we also choose to work with a select group of businesses and brands in other industries who prioritise sustainability and the environment.
These organisations align with our core values of social and environmental responsibility, authenticity, integrity and compassion.
If your organisation shares our values, speak with us about how we can help your business grow.
Our team of experts have experience with marketing some of the biggest tier-one brands globally, including Mastercard, Samsung and Heineken, among others. We specialise in marketing strategy, customer research, content marketing, copywriting, brand development, graphic design and online promotion.
Keeley is the founder and Director of award-winning tourism marketing organisation, Mankind Digital, and the founder and editor of Wanderlust with a Purpose. She has been working in marketing, advertising and communications internationally since 2007. She worked for Time Out London and Time Out Amsterdam for many years and has helped tourism organisations in multiple markets including Australia, the United Kingdom and The Netherlands.
Keeley is an active member of Sustainable Travel International, Skål International and the Australasian Tourism Chapter of Catalyst 2030. She is an advocate for sustainable, responsible and regenerative tourism in Australia and beyond.
P: +61 (03) 9114 9749
E: hello(at)mankinddigital.com.au
REGENERATIVE TOURISM SPECIALIST
Nadine Schmidt
Nadine is an internationally recognised lecturer, tutor and training facilitator specialising in regenerative tourism. With extensive experience in higher education in Australia and Europe, she delivers comprehensive training, courses and workshops that promote responsible and regenerative tourism practices. Nadine’s expertise spans strategy, product development, organisational growth and the implementation of regenerative principles. She excels in designing and delivering customised training programs for industry professionals and tourism organisations who seek to transition to a regenerative tourism model.
MEDIA PRODUCER & VIDEOGRAPHER
Michael Fletcher-Jones
Michael is a seasoned media producer and videographer with 20+ years of experience. With a passion for tourism and travel, he specialises in creating captivating commercials, documentaries, and diverse video content.
From quickfire social media content to TVC campaigns, Michael’s work reflects authenticity, enthusiasm and a deep understanding of the power of storytelling. He is an expert at crafting engaging content that seamlessly captures his audience’s attention, whilst delivering high quality projects that meet our client objectives.
WEBSITE DESIGN & DEVELOPMENT
Lilly Dreyer
Originally a multimedia designer, Lilly has been working in web design and development for many years. She is a talented webmaster with a passion for crafting customised websites in WordPress using Elementor Pro. Her primary objective is to deliver professional web design and development services that attract, engage and convert new customers online. With Lilly’s expertise, your website will showcase your unique travel and tourism offerings, whilst providing your customers with a seamless experience when they engage with your brand online.
LEAD SEO CONSULTANT
Josh Byrne
Josh has been helping our clients gain visibility on search engines to increase their online enquiries and sales since our business began. He is detail-oriented and focused on performance which is a breath of fresh air in the field of SEO.
Josh specialises in website audits to uncover the technical fixes a website needs to perform better and show up on Google. He is passionate about SEO growth strategy, content marketing using SEO tactics and local SEO.
The results Josh has generated for our clients speak for themselves.
COPY EDITOR
Marion Halliday
Marion is lead Copy Editor at Mankind Digital. Her skills and keen eye for detail are incredibly valuable, helping us to deliver high quality content for our clients. Her background in copy editing spans many years of writing and editing reports, training material and policy documents.
Along with copy editing for Mankind Digital, Marion writes for and edits GlobeRovers Magazine and her own Australian travel blog, amongst various other projects. Her book—Aussie Loos with Views!—is arguably Australia’s quirkiest travel guide.
LEAD SEO COPYWRITER
Saajida Akabor
Saajida’s love for storytelling kickstarted at the tender age of eight, when her children’s story of an orphaned boy was chosen to be published as a junior school reader in South Africa. She has since graduated with a bachelor’s degree in Media and has been a digital copywriter for almost a decade.
She’s passionate about helping small to medium sized businesses attract new customers online through her skills as an SEO copywriter and blogger. Saajida is also experienced in proofreading, copy editing and typesetting.
COPYWRITER
Sabrina Davis
Born in Germany, Sabrina has travelled the world substantially and worked in tourism for many years. She made Australia home in 2008 and now lives on Kangaroo Island in South Australia. Sabrina has a background in marketing and public relations, along with being a published author, proof reader and copywriter.
With a passion for reading and writing since childhood, Sabrina’s work is often focused on supporting local communities. Her award-winning storytelling project, Humans of Kangaroo Island, has raised thousands of dollars towards bushfire recovery.
COPYWRITER
Kathy Marris
Kathy is one of Mankind Digital’s incredible travel writers. She is also a freelance blogger and copywriter, creating content for her own travel blog, various tourism websites, magazine articles and travel publications.
Kathy has experience in social media and tourism marketing, previously working in hotel marketing management roles. Here, she was responsible for developing and publishing website and social media content for several independent hotels based in Australia and New Zealand.
COPYWRITER
Lucy Barrett
Lucy is a skilled SEO copywriter and content creator. She has experience in crafting informative blog articles and powerful social media content. Her approach to SEO copywriting is always natural, persuasive and on-brand – For anyone that knows SEO, you will understand that this is not an easy art to master!
Motivated by human connection and an authentic desire to raise awareness about important topics that impact the community, Lucy’s love for copywriting can be seen in the high-quality work that she produces.
CREATIVE DIRECTOR
James Elliott
James was responsible for the creative direction and design of the Mankind Digital website and brand collateral. He is a multi-award-winning photographer and graphic designer.
With a background in brand development and logo design, web design, user experience design and publication and packaging design, James delivers premium creative outputs for some of Australia’s most exclusive organisations. His attention to detail and natural flair for custom design work is highly sought after amongst our clients.
PAID MEDIA SPECIALIST
James Pendleton
James is Mankind Digital’s resident paid advertising and analytics geek. He is a results-orientated “numbers guy” with over 10 years of experience across multiple channels and industries, all of which he brings to the tourism and travel sector.
James’ motivation at work lies in understanding the cause and positive effect of new strategies. To him, there’s nothing better than trying something new for a client, exceeding sales targets and reaching new heights in performance marketing.
MARKETING COORDINATOR
Celina Ng
Celina has been working with clients in the tourism industry in Australia and beyond for the course of her career. She loves to promote a region’s heritage and culture through digital marketing and social media campaigns.
At Mankind Digital, Celina develops content, manages community engagement and post scheduling, along with creating custom graphics, captions and editing images. Celina also assists in preparing campaign reports, drafting marketing plans, updating website copy and conducting SEO keyword research for our clients.
WEBSITE DEVELOPER
Shammika Munugoda
Shammika has been working with our Founder, Keeley, since 2019. He is an experienced software engineer with a background in front end web development, backend development, full-stack development, cyber security and API integrations. He has worked on large-scale government projects and small-to-medium businesses alike.
Shammika specialises in building websites for search engine optimisation (SEO). He has a keen interest in developing new technology, apps and tools that enhance user experience, online browsing and website performance overall.
WEBSITE DEVELOPER
Jimy Audureau
Jimy is an excellent UX designer and digital content specialist with years of experience in online marketing and email automation. He is passionate about improving the user experience for customers online, increasing digital customer satisfaction and email integrations. He is also a skilled app developer and entrepreneur.
Alongside his work as a developer and Digital Product Owner, Jimy has a keen interest in sustainability and the environment. He led the project for the current Mankind Digital website and was responsible for web development.
OFFICE MANAGER
Luna Warren
Luna is our resident pooch at Mankind Digital. She is responsible for 24/7 entertainment, HR and relationship management. With a background in neighbourhood watch and experience in traversing the local area’s many parks, trails and café strips, Luna is an expert in Melbourne’s diverse culture and entertainment scene.
If you would like to meet Luna at an upcoming appointment, please endeavour to advise your account manager who will happily schedule her in for a meeting. Please note that cuddles and doggy treats are required upon arrival.
The Mankind Digital team provides expert content marketing services and strategies designed to help grow your business and promote client sustainability. Here’s why it is an effective marketing tool:
Content marketing is a strategy that focuses on using highly useful, reliable and worthwhile content designed to attract customers and other interested parties. Instead of taking the ‘hard-sell’ approach used by other forms of marketing, content marketing provides answers to customer questions and problems, then provides them with a logical and relevant solution. Commonly used types of content marketing include externally sponsored content, step-by-step guides, informative blog posts and landing page content designed to keep the reader on-site and direct them to the product or service that will solve their problem effectively.
For content marketing to be effective, it must target the needs of the customer, and provide useful information and a workable solution to their issue. Using this approach will position you and your business as experts on the topic, and your product or service will become more sought-after. Customers attracted by content marketing are more likely to be retained, and develop loyalty to your brand and product. Successfully resolving a customer problem will also result in increased business through word-of-mouth referrals.
Our purpose and vision are clear. We are working towards a brighter future for the tourism sector and one that is fair for all: community, environment and business. We partner with organisations and destinations that are on the same journey towards this vision. We promote their products and services because we care about the future of the sector and most importantly, our planet.
We also understand that tourists and visitors don’t always understand the negative impacts of tourism. Resources with practical information are scarce and the benefits of responsible travel are often difficult to communicate.
That’s where we excel. Our approach is based on understanding the customer and their needs, wants and expectations. We unlock barriers and find solutions to their problems, finding new ways to communicate the many benefits of responsible tourism in ways they can relate to.
We love what we do because we have found our purpose.
Satisfied customers, repeat business, testimonials and 5-star reviews all confirm the consistently high standard of service we offer our clients and the organisations we partner with. Have a look at what they have said about us by reading our testimonials and case studies.
Here at Mankind Digital, we are proud of the excellent customer service we provide to our clients, and the outstanding results we achieve for them. We know we have succeeded when our customers give us unsolicited and sincere reviews with an average 5-star rating on Google.
Our customer reviews highlight our professionalism, industry and marketing knowledge, content creation skills, the results we have achieved and how much they enjoy working with us. We are thrilled with this positive feedback, as it shows us how much our clients appreciate our ways of working and the expertise of our team.
“I met Keeley in 2007 when she was working at the West Australian Newspaper. She rang me interested to know more about one of our Wellness Retreats that was being featured. We met and quickly realised that we had similar interests in health, wellbeing and sustainable tourism that honoured indigenous cultures worldwide. She has joined our Journeys of the Spirit retreats on several occasions, so knows firsthand the long-term benefits of holistic health & sustainable tourism.
Keeley’s gifts of digital marketing, communications, copywriting, sustainability, conservation and travel brings all of her passions together with Mankind Digital. Her skill in being able to articulate for me as a client, honours what I bring to the world in a way that I could never do, making my life so easy.
Keeley has become an invaluable support within my evolving business over the past decade.”
“I am grateful for the collaboration with Keeley Warren from Mankind Digital and Wanderlust with a Purpose. She held a virtual responsible tourism workshop with different stakeholders in the industry, which was incredibly informative and inspiring!
It was my first time to work with Miro, an online collaborative whiteboard platform, which was extremely useful! Keeley has written a very insightful article on how to travel more responsibly for our website and we have written an article on community-based tourism for Wanderlust with a Purpose. I’m looking forward to further collaboration in the future!”
“I worked with Keeley on the marketing and advertising for the Heineken Experience for over 3 years. During that collaboration I found her to be very resourceful, creative and very well in tune with her clients. She always found great out-of-the-box ways to do promotion. And with all her travel experience and curiosity she can work her magic in any part of the world!”
“Working with Keeley has been an absolute joy. Her caring attitude, her knowledge of the industry, and her desire to be instrumental in our own growth was always evident. Keeley was always there with fresh ideas, support, and encouragement and will do whatever it takes to ensure the success of her clients’ online presence. Thank you, Keeley.”
“I worked with Keeley on the digital marketing for Viva Photography for 3 years. I found her to be extremely professional with excellent communication skills. I value attention to detail and Keeley always delivered this. Her passion for digital marketing and rolling out a digital strategy is what makes her an asset to any business.”
“Keeley assisted us with our social media marketing, SEO and Google Ads for many years. In the time that we worked together, Keeley took the time to get to know our business and our customers. She provided insights into our marketing campaigns and went through our reports with us in detail on a monthly basis. This helped us to understand the impact our marketing efforts were having on our business.”
“I would highly recommend Keeley for your business as my experience with her digital marketing skills and her attention to detail is exceptional. We really enjoyed having her as our representative working on our website and we certainly gained business from all her hard work.”
Mankind Digital chooses to partner with clients and brands that share our values. Some of the recent clients we have worked with that support and promote sustainability include:
Responsible for all tourism-related matters affecting the iconic destination and landmarks of Victoria’s Great Ocean Road, the regional tourism board manages a visitor website promoting its many diverse attractions. Great Ocean Road Regional Tourism (GORRT) works closely with the local communities in the region to promote the townships and their many natural attractions, wildlife and local produce. A recent refresh to the website’s content refresh was developed to encourage visitors to travel further and stay longer in the area, and support it by keeping their tourism expenditure local.
Kangaroo Island Tourism Alliance (KITA) is a not-for-profit organisation created to promote and market the unique natural attractions, wildlife, fresh produce, local tourism providers and various industries of South Australia’s Kangaroo Island. As the membership based peak tourism body for the island, KITA also publicises its eco-tourism credentials, pristine environment and lesser-known attractions via the Tour Kangaroo Island website. Promoting the island as a year-round destination for nature-lovers around the world encourages visitors to stay longer and support the local economy throughout the island.
The Wayfairer travel booking platform promotes responsible travel by engaging communities to select hosts and develop new experiences to offer to visitors. When travellers book through the non-profit platform and visit the area, 50% of the booking proceeds are reinvested in local community-run projects. This responsible travel initiative aims to develop the local tourism industry in a fairer and more sustainable way, while keeping profits within the local community by stopping economic leakage of funds out of the local economy and into the shareholder pockets of international booking platforms.
Wild Adventures Melbourne (WAM) puts the environment and community front and centre of their travel business offering hiking, biking, picnicking and paddling outdoor adventure experiences for guests. The company goes beyond sustainability into regenerative tourism via purpose before profit, with involvement in a varied range of initiatives including environmental restoration and reforestation, becoming carbon positive, sub zero waste and litter removal on tours. WAMs tour guests also receive an eco pack to use on the day of their tour, containing recycled and reusable products and reef-safe sunscreen supplied by local businesses.
Have you ever wondered how a content marketing organisation like Mankind Digital actually works with a client? Our work in sustainable tourism, case studies and testimonials will show you the tailored approach we have taken with a diverse range of clients. Here, we profile several organisations we have worked with, and show you how we resolved the issues presented by each customer, along with details of our strategy and results. Read our case studies to see how we can do the same for you.
Yes, we work with destination marketing organisations, tourist boards, tourism authorities, government agencies, regional tourism offices and visitor centres to promote destinations. We are focused on making a positive impact in local communities and tourism regions around the world. By partnering with destination management organisations and government affiliates, the effects of our work can be far-reaching. Seeing positive changes in the destinations we promote is what drives everything we do.
Mankind Digital is a remote-working organisation based in Australia. We have extensive experience in the Australian market, Europe and the United Kingdom. We are also passionate about helping organisations and destinations in developing countries.
Our ideal client is an organisation or destination that is incorporating, or has already integrated more sustainable, regenerative and responsible practices into their business model. We love working with tourism business owners who are actively working to make changes to the environmental, social and economic impacts of overtourism.
Our clients in the tourism sector include:
We also work with a small group of responsible businesses in the following industry verticals:
If you love what we do, share our values and would like to speak with us, we’d love to hear from you.
We customise the services we deliver to our clients based on their exact needs and the problems they are trying to solve. Our rates vary depending on the type of work that needs to be done and the scale of work required. We would love to provide you with a customised recommendation that will help you to achieve your goals. Contact us to find out how we can help you grow your business and speak with a marketing consultant today.
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