Mankind Digital aims to inspire people to explore our incredible planet responsibly, empower communities in host destinations and regenerate the Earth’s biodiversity in meaningful and lasting ways. We are passionate about encouraging connections between people, and the way they connect with the natural world. We believe that education and knowledge sharing are vital to develop environmental literacy, curiosity and a deep appreciation for the world around us.
We empower people by using storytelling to foster connection and deliver education. We use these methods to champion responsible and regenerative approaches to tourism co-design and community development. We therefore advocate moving beyond sustainability to adopting a more regenerative approach for co-designing and delivering tourism and travel experiences in partnership with the people who live in each unique place.
Our founder and co-Director, Keeley Warren, has lived in five countries while travelling extensively, giving her a first-hand insight into the challenges that overtourism presents. Many destinations are struggling to deal with the negative environmental and cultural impacts created by traditional methods of tourism development and commercialisation.
Our entire business model has therefore been designed to support the tourism sector on its pathway to a more regenerative future. Our strengths in tourism marketing and content creation, training and consumer education are the vehicles we use to help the travel sector move towards this outcome.
Measuring and reporting on the evolution of our business strategies, initiatives, partnerships and contribution to the tourism sector’s transition to more responsible models is important to us. Establishing statistical, qualitative and anecdotal benchmark data from various sources including industry reports, independent audits, performance reviews, client feedback, and community and partner insights helps us measure our achievements, define new areas of focus and plan ahead.
Our inaugural Regenerative Road Map & Ripple Effect Report (Impact Report) summarises our impact by bringing these elements together to present a snapshot of our business direction and the progress we’ve made since 2021 while charting our future course.
We appreciate the recognition we are receiving from our peers globally, especially through our prestigious international sustainability awards. We partner with, support and are members of organisations that share our values and commitment to driving change within the tourism sector.
The annual Skål International Sustainable Tourism Awards are open to tourism-related organisations worldwide, including public and private sector companies, educational institutions, NGOs and government agencies.
Since commencing in 2002, these awards have recognised best practices in sustainable and responsible tourism, and attract applicants from around the world.
At the award ceremony in 2023, we were thrilled to be announced as the winners of the 2023 Skål International Sustainable Tourism Award in the Educational Institutions/Programmes and Media category. We are honoured to have received this international industry recognition for two consecutive years, following our 2022 win in the same category. We were also deeply humbled to receive third place in the Communications category at the 2025 awards.
Our awards are a welcome validation of our business model. They affirm our commitment to creating and driving change within the tourism sector and our focus on consumer education through the promotion of sustainable, responsible and regenerative approaches to tourism globally.
We form collaborative partnerships with, become members of, and provide financial support to organisations that share our purpose. The support we offer and receive means we collectively achieve more than if we were all operating independently.
The organisations we support include 1% for the Planet, The Really Regenerative Centre, Regenerate Australia, Great Barrier Reef Foundation, Karrkad Kanjdji Trust, the Bob Brown Foundation and Give2Cuba.
We are members of Sustainable Travel International, Young Tourism Network, Skål International Melbourne, Creatives for Climate and Flourishing Businesses.
We also have strong partnerships with Rooted Storytelling,Travel Writers Radio and The Tourism CoLab, along with membership in the CoLab Communiversity.
Our partnerships with, and support of, like-minded organisations are rewarding, as we work together to promote more responsible approaches to tourism. Our collective vision and purpose is for a world where communities, cultures, local economies and biodiversity thrive and our joint efforts to drive change in the sector have a direct and positive impact.
Through our business operations and the clients we support, Mankind Digital works toward achieving the 17 United Nations SDGs. Our priority is Goal 4, which promotes quality education that is inclusive and equitable, along with lifelong learning opportunities for all. We believe that education is one of the most significant drivers of positive change, so we have focused on developing tourism marketing, communications strategies and consumer education services that create a strong demand for responsible tourism experiences, products and services.
Over the past few years, we have designed new tourism marketing and communications products and services to complement our broader digital and marketing offering. These additions focus on education, including customised training, courses, workshops and mentorship programs in sustainable and regenerative tourism communications and marketing. Our resources, guides and toolkits assist tourism businesses and destinations that have completed sustainability certification and accreditation, along with those on the road towards developing more responsible tourism organisations. We help them to share their commitments, stories of success, initiatives and progress.
Mankind Digital is also a member of Catalyst 2030, an organisation actively working towards achieving the United Nations SDGs by 2030.
Our strong focus on promoting place-based, regenerative approaches to tourism that are co-designed and implemented by the residents of each destination inspires both tourism sector professionals and travellers. Our content marketing campaigns and training options create a demand for responsible tourism initiatives, and motivate consumers to make more ethical travel choices.
We create tourism marketing campaigns, media coverage and educational content that promotes responsible and sustainable travel for our clients, partners, affiliates and our own business.
Our content marketing strategies and strategic copywriting services are developed to help our clients gain visibility on traditional search engines and in generative AI search results. We also create content for social media and email marketing campaigns, web pages and blog articles that tell sustainability stories effectively.
We provide specialised training programs, workshops, courses and one-to-one mentorship programs. These services focus on communicating the theory, practical implementation and tangible outcomes that result from implementing responsible, sustainable and regenerative tourism outcomes, experiences, travel products and services.
Our education options in tourism marketing and communications give tourism professionals the skills to successfully communicate their achievements and offerings as they move towards a tourism future that nurtures and celebrates people, nature and places.
We customise our training programs and workshops to create valuable, relevant content that resonates with specific audiences and addresses any needs and challenges, while informing and upskilling your team or partner organisations.
With an international team of industry experts and flexible training delivery options available in-person or online, we can work with your organisation from anywhere in the world.
To complement the marketing and communications strategies we deliver for our clients, Mankind Digital donates time and develops content that directly educates and inspires travellers. We work with a range of like-minded organisations such as Travel Writers Radio, Rooted Storytelling and many others to conduct interviews, contribute to panel discussions, magazine articles and website content.
The messaging we create is shared across various digital marketing platforms including websites, blogs and social media. Our thriving and ever-growing community of Instagram, Facebook and LinkedIn followers is interested in learning more about regenerative, responsible and sustainable tourism and travel experiences, practices, initiatives and models, along with learning how to promote these effectively.
Mankind Digital’s back-of-house practices are intentionally designed to align with our sustainability values, ensuring that we significantly lessen our impact on the earth’s resources by reducing energy consumption, carbon output, waste and unnecessary water use.
By conducting meetings and attending international conferences and events remotely wherever possible, Mankind Digital avoids unnecessary air travel when connecting with team members, clients and peers. Within Europe, we prioritise trains or buses over flying, and when flights are required, we maximise efficiency by combining multiple engagements into each trip. We also choose lower emission airlines where possible and offset our flights as appropriate. When travelling locally, we prefer to cycle, walk or use public transport to attend events and meetings.
In 2026, Sustainable Travel International audited our travel carbon footprint since our business began in 2021. In addition to offsetting individual flights, we have contributed further funding to offset our total travel emissions over this period, amounting to 8.81 MT of CO2. This carbon offset certification and our funding supports verified projects that reduce greenhouse gas emissions and help mitigate climate change impacts globally.
We use eco-friendly products, recycle and responsibly dispose of waste where we can. Our organisation is also intentionally paperless to reduce wastage.
Where possible, we selectively partner with suppliers that prioritise responsible waste management, water use reduction and energy efficiency, and are verified as eco-conscious by external parties such as B-corp.
Our remote working model means the primary business operations conducted by our international team members are delivered from home offices and co-working spaces. This substantially reduces our environmental impact by avoiding dedicated office spaces requiring high energy consumption and unnecessary fixtures and fittings. Collectively, we achieve a smaller carbon footprint without compromising our day-to-day activities and the quality of our work.
Find out more about how we empower and care for our people through innovative work practices.
When you partner with Mankind Digital, your team will benefit from immediate access to over 100 years of combined experience in tourism marketing, communications, advertising, training facilitation and regenerative and sustainable tourism expertise. We are a results-driven tourism marketing agency with an ethos that is underpinned by our commitment to promoting sustainability and regenerative approaches to tourism, community development and environmental conservation.
Our team can support you with:
Join the worldwide movement towards a place-based, regenerative approach to tourism co-design and development that collectively empowers local communities in host destinations and inspires travellers to make ethical, responsible choices. Together, we can change the patterns of the past to create a world where people, planet and nature thrive.
Speak to our experienced tourism marketers, copywriters and training facilitators to find out how we can work together. We look forward to hearing from you.
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