Who We Work With:
Meet Our Tourism & Travel Clients
Partners in purpose—the brands we support and what they say about us
Mankind Digital demonstrates how businesses that have a clear purpose and value people before profit don’t just succeed, they thrive. We partner with like-minded organisations and brands that are dedicated to creating and delivering responsible, regenerative and sustainable tourism experiences, products and services, in collaboration with host communities and local government agencies.
Our clients operate in Australia, Europe, the Caribbean and beyond, and include:
Independent travel lodges, eco retreats and sustainable accommodation venues
Regional marketing offices and destination marketing offices
Travel experience providers and activity companies that manage attractions and destination-based experiences
Tourism and travel organisations, brands and professionals
Tourism boards and government agencies
Training and education providers
Tour agencies and tour operators
Supporting responsible travel brands and tour operators
Our team of multi-award-winning tourism marketers are a great fit for tourism and travel brands, destination marketing organisations and tourism professionals who are ready to tell their sustainability stories and promote their commitment, values, efforts and impacts without greenwashing.
We also work with tourism brands who are starting their journey towards implementing a regenerative approach to tourism and those who are already integrating more sustainable, regenerative and responsible practices, experiences and initiatives into their business models. We love partnering with tourism business owners who are actively working towards counteracting the environmental, social and economic impacts of overtourism.
Working with destinations, government agencies and tourism boards
Our mission is to make a positive impact in local communities and tourism regions around the world, so we promote destinations in partnership with destination marketing organisations, tourism boards, tourism authorities, government agencies, regional tourism offices and visitor centres. By collaborating with destination management organisations and government affiliates, the effects of our work can be far-reaching and long-lasting. Helping to make positive, noticeable changes in the destinations we promote is what drives everything we do.
Brands who trust us:
Why our clients choose to work with us
1
Responsible tourism marketing expertise
2
Real people, authentic partnerships
3
Delivering measurable results
4
Meticulous attention to detail
5
Purpose-driven business outcomes
6
1% of revenue donated annually
What our clients say about working with us
At Mankind Digital, we pride ourselves on providing top-quality customer service while achieving the best possible results for our clients and partner organisations. We know we’re getting it right from our customer engagement, along with ongoing repeat business, positive testimonials and 5-star Google reviews.
For further confirmation of why our customers like working with us, our tourism marketing case studies and customer reviews highlight our professionalism, tourism sector experience, marketing knowledge, content creation skills and the results we achieve.
We’re thrilled and honoured to receive consistently positive feedback! It shows us how much our clients appreciate the values we uphold, our working relationship and our experience.
Here’s where our clients tell us that we excel:
- The marketing discovery workshops we conduct give valuable insights when creating effective marketing strategies.
- We apply our detailed tourism sector knowledge to promote responsible tourism businesses and destinations.
- We implement SEO and GEO best practice and our strategies are results-driven, detail-oriented and customer-focused.
- We develop comprehensive briefs, actioned by our experienced and responsive content writers and digital marketers.
- We offer support with copywriting, structuring articles and writing content that resonates with client audiences.
- By taking care of promotional and social media communications, our clients can focus on running their businesses.
- We collaborate with our clients as an extension of their team, with clear communication and a personalised approach.
- Our professionalism, dedication and down to earth approach is coupled with exceptional, highly personalised service.
- We work together to achieve business goals in partnership with our customers, who are more than just clients.
- We do what we say we will do. Timelines are set and adhered to with detailed and efficient service.
5-star average Google profile review rating
At Mankind Digital, we are proud of the excellent customer service we provide and the outstanding results we achieve. The unsolicited, sincere 5-star Google reviews we receive from our clients and partners show us we are succeeding.
These independent reviews published publicly highlight our professionalism, marketing knowledge, content creation skills and measurable results, along with how much people enjoy working with us. We are thrilled to receive this overwhelmingly positive feedback, as it shows us how much our clients and partners appreciate our values, how we operate and the expertise of our team.
Read what our clients have shared
This outstanding feedback, including 5-star Google reviews and testimonials, shows why our clients choose us to partner with:
Our clients that support sustainability and regenerative tourism
Mankind Digital chooses to partner with organisations and brands that share our values, including sustainable, responsible and regenerative approaches to tourism development. Some of our recent clients include:
The Tourism CoLab
The Tourism CoLab (TTC) works with organisations globally to drive systemic change by applying regenerative principles and practices to community development, and redesign tourism models that value people, place and community. TTC also hosts educational programs and the CoLab Communiversity, a collaborative learning community. In February 2024, we developed a highly successful event marketing strategy for TTC’s global Regenerative Tourism by Design Virtual Summit. Our compelling content marketing and copywriting for email newsletters, social media and event registrations combined with a structured delivery timetable and affiliate partnership strategy, resulted in this groundbreaking event selling out within 72 hours.
Kangaroo Island Tourism Alliance
Kangaroo Island Tourism Alliance (KITA) promotes and markets the unique natural attractions, wildlife, fresh produce, local tourism providers and industries of South Australia’s Kangaroo Island. KITA also publicises its eco-tourism credentials along with the island’s pristine environment and lesser-known attractions via the Tour Kangaroo Island website. We updated existing website content for SEO optimisation, to ensure information was correct, and to improve usability and the reader experience. We created new content to promote the region as a year-round destination for nature-lovers around the world and encourage visitors to stay longer while supporting the local economy.
Great Ocean Road Regional Tourism
Responsible for all tourism-related matters affecting this iconic Australian destination, the regional tourism board manages a visitor website promoting the landmarks of Victoria’s Great Ocean Road and the area’s many diverse attractions. Great Ocean Road Regional Tourism (GORRT) works closely with the local communities in the region to promote the townships and their many natural attractions, wildlife and local produce. We refreshed and optimised existing website content for SEO and created new articles and itineraries. These encourage visitors to travel further and stay longer within the area, and also support it by keeping their tourism expenditure local.
Tourism East
The official tourism authority for Australia’s Yarra Valley and Dandenong Ranges in Victoria, Tourism East promotes the region as a premier tourist destination to worldwide markets. The not-for-profit agency provides its local organisation members with marketing support and development opportunities, enabling them to publicise the area’s many attractions. We designed and facilitated an industry development webinar to upskill Tourism East’s premium partners in using storytelling and other communication strategies to effectively promote the actions and impacts of their sustainable tourism initiatives to visitors who are seeking more meaningful experiences.
Retreat Here
Retreat Here specialises in curating and delivering accessible and enjoyable yoga retreats and events in Australia, Southeast Asia, Europe and Fiji. The immersive women-only yoga retreats designed for connection, relaxation and revitalisation include locally sourced food, wine and accommodation. The company also provides in-office corporate yoga and pilates programs for workplace wellness. Our ongoing work with Retreat Here refines their SEO content strategy to update their website, improving search engine visibility and user experience. We also provide keyword research and SEO copywriting briefs for content promoting wellness travel, yoga retreats and responsible tourism.
Cuban Adventures
With award-winning small group tours featuring local guides and locally-owned accommodation, Cuban Adventures offers its guests a range of tours showcasing the aspects of society, history and culture that make Cuba a unique destination. As a responsible tour operator specialising in delivering authentic experiences, the company ensures that host communities, local and national economies and the environment benefit from the tourist dollars their business brings to the country. We work with Cuban Adventures on digital content strategy for their website, developing social media and email marketing campaigns, and providing SEO, GEO and digital content development services, website design and UX design recommendations to improve the overall user experience across their digital channels.
Wild Adventures Melbourne
Wild Adventures Melbourne (WAM) puts the environment and community front and centre of their travel business, offering guests a wide range of outdoor adventure experiences such as hiking, biking, picnicking and paddling. The company goes beyond sustainability into regenerative tourism by focusing on purpose before profit. Their involvement in a varied range of initiatives includes environmental restoration and reforestation, becoming carbon positive, sub-zero waste and implementing initiatives such as litter removal on tours. For WAM, we prepared an SEO content audit and recommended a strategy to assist them with developing relevant and helpful content for their website, along with managing paid advertising campaigns.
Rooted Storytelling
Rooted Storytelling empowers travel writers and tourism professionals to share their responsible tourism, community development and sustainability stories with impact, and supports the tourism sector with communications, PR and marketing consultation. The company’s customised training programs and courses upskill clients in communications and storytelling, and its founder, JoAnna Haugen, is a renowned guest speaker at conferences and events. We provide guidance and support to Rooted Storytelling with SEO content development and website user experience recommendations. We also partner to provide tourism marketing consulting services, tourism marketing and communications audits and workshop facilitation.
View our tourism marketing case studies
Have you ever wondered how a content marketing organisation like Mankind Digital actually works with a client? Our achievements and awards in sustainable tourism marketing, along with our case studies and testimonials, will show you the tailored approach we have taken with clients across a diverse range of tourism and travel related businesses. Here, we profile several organisations we have worked with. Our case studies show examples of how we improved outcomes for each organisation, along with details of our strategy and results. Read them for inspiration and learn how we can achieve similar results for your tourism organisation or destination.
Partner with a multi-award-winning team of tourism marketers
The tourism sector is at a turning point and our clients are leading the way forward. They prove that putting people and the planet first isn’t just the right thing to do—it makes good business sense. If you’re a destination marketing organisation, tour operator, travel brand, or tourism professional committed to responsible practices and genuine community partnership, we’d love to work with you. Contact us to start a conversation about how we can support you with your tourism marketing efforts this year.
